Strive Marketing
We offer a bespoke approach to growing your brand awareness online and offline using cutting edge tools, solutions and strategies.
Here is a descriptive list of the services we offer at Strive Marketing :
SEO - Search Engine Optimization
The process of optimizing a website to increase visibility when people search for
its products or services on a search engine such as google. Google for example
will attempt to determine whether your website is high quality, answers the
searchers query and is trustworthy.
What determines if the website is high quality are:
- Website quality (up to date and relevant content)
- mobile friendly
- Security
- Page load speed ( needs to be as low as can be)
- On page optimization
- Domain age ( and Authority )
Does the website answer the searchers question?
Topic Ideation
What is your content
about?
about?
Keyword Discovery
Whats Words do you think
people would use to search for it?
people would use to search for it?
Keyword Evaluation
Which of these words is
the correct keyword to terget
the correct keyword to terget
- using keywords
- Page content
- Structure - Having a clear navigation structure and making sure you are linking to pages up in your header and down in your footer
What determines if this website is Trustworthy?
- Providing high quality backlinks - links that are coming from another website and being linked back to yours, the more of those exist, google will consider your website trustworthy, and boost you up on their rankings for better visibility on their search engine
- Domain Authority - With an older domain name for your website, Google will deem the website more trustworthy which will also positively impact your rank
- local citations - make sure your website is being backlinked from reputable and trustworthy pages.
Why SEO for digital marketing
- SEO is the cheapest form of online marketing, beating google ads and Facebooks ads in cost
- An investment into your business that will provide a constant stream of high quality organic traffic
- When the campaign is over, your website will continue to get traffic regardless of if you no longer use this service
- People find you right at the point in which they are ready to buy
Utilizing SEO tools can get your
business at the fore-front of
customers who are online and
looking for you products and
services.
Google is the most popular search
engine in the world, everyone goes
to google to search what they are
looking for!
Web Development and Design
Having an online presence is very important in todays day and age and most
companies already have a website up and running. We pride ourselves in making
sure your website is made correctly in the manner that your business can utilize
the website to generate more leads and sales. As mentioned in the SEO section,
we make sure your website is high quality and up to date, mobile friendly,
trustworthy and secured, faster website load speeds, well structured and onpage optimized, and has trustworthy backlinks.
E-commerce sales in the second quarter of 2023 accounted for 15.4 percent
of total sales. On a not adjusted basis, the estimate of U.S. retail e-commerce
sales for the second quarter of 2023 totaled $269.5 billion, an increase of 6.6
percent (±0.9%) from the first quarter of 2023. – Statistics Canada.
Web Hosting
The code, images, videos, and text that comprise a website all must be stored
somewhere. These digital repositories are known as web servers. Small
businesses, large corporations, enterprises and everyday web consumers could
not consistently access content on the web without hosting. This makes web
hosting one of the most critical parts of developing an online presence for
anyone. When considering a web hosting services, it is also very important to
think about security due digital data kept on the web servers.
At strive marketing , our professionals are very experienced and knowledgeable
on these backend operations.
With multiple projects on our resume, We know what It takes to ensure a secure
and operational web hosting for your business needs.
Social Media Design & Development
Over the last decade social media has taken the world by storm and continues
to do so as seen with newer apps such as TikTok. We focus on finding solutions
for businesses to grow and build their audience by creating high quality content
on the businesses services and products. We do strategic posting and on all
social media platforms on the business behalf’s. This is extremely valuable for
any business looking to grow their brand’s name in their community and have
immediate access to a local and international audience while doing so. Having
an active social media can also help your website be viewed more trustworthy
by google which then can up your rank!
According to a recent Forbes Article “Social, photo and video apps like
Facebook, TikTok and YouTube were by far the most popular mobile apps, the
firm found, accounting for 7 out of every 10 minutes spent on mobile devices
last year.”
PPC - Pay Per Click
Pay per click is an alternative to SEO but it is not mutually exclusive to it. Pay
per click can be used if the keywords used for your SEO campaign are too
competitive (which means many businesses are using the same keywords to
boost their rankings on Google’s search engine). This can make it difficult to get
your website to the top results, instead business owners can choose to use PPC
to gain the top spots.
Here at Strive Marketing, we take an analysis of your business’s products and
services and find the best keywords to optimize for your PPC campaign to get
you relevant customers clicking on your ad. We identify a budget that will
generate you results and we monitor, analyze and evaluate all active campaigns
to refine improve results.
Offline Marketing
Offline Marketing is any type of marketing which does not take place online.
Examples of offline marketing that we do at Strive Marketing include, clothing
prints for your brand or business, logos, billboards, and flyers, and vehicle logo
wraps.